With an impressive reach of more than 700 million viewers globally, IMSA confirmed two significant platforms for international race fans to consume live coverage of IMSA racing.Since its launch as a pilot program for the Mobil 1 Twelve Hours of Sebring on March 16, IMSA has been offering live streaming...

For IMSA's domestic audiences, It's easy to think of the IMSA WeatherTech SportsCar Championship as a North American series. And while its competitions may be limited to the U.S. and Canada, its influence and audience extends far beyond, with a reach of 584 million homes in 148 countries. Since 2017,...